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Have you ever found yourself thinking there's gotta be more to life than this?

It took me over seven years to finally pull the trigger and take a leap into the unknown. 

I wanted to start my own business for a looooong time.  

But, I’d never owned a business. 

How tf was I gonna get it off the ground and who was I to think I could actually be successful. 

I’d read all the statistics and heard the horror stories from my well meaning friends and family, so I  kept my head down, plodding along in my career. 

It wasn’t terrible btw, but it wasn’t stellar either. 

Until one day it wasn’t.  

I mean really, really hated and lucky me landed a manager that would give the devil himself a run for his money.  

And, my once meh career, turned into a shitshow of epic proportions that slowly turned me into a monster and left me angry at myself and the rest of the world. 

And, after about 7 months of this literal hell, I decided it was time for me to cut bait and look for something else.  

So, I quit, with nothing else lined up mind you. 

Jumped on a plane to Europe the very next day and slowly started healing myself from the job and career path that left me broken, physically unwell, and on 1500 mg of anxiety meds a day. 

And yet in all this chaos, I came back to me. 

I rebuilt the relationship with myself, zeroed in on my values, and put together a plan to start something better. 

And, that’s when I decided it was time for me to bit the bullet and figure this whole entrepreneurship thing out. 

So, why am I sharing this with you?

Maybe you’re in a similar boat.

You’ve literally dreamed of owning your own business, but you keep talking yourself out of it. 

You’ve read all the horror stories, listened to your broke, sometimes well-meaning relatives and friends, and continue to show up to a job that ain’t exactly cutting it.  

It’s not that you consciously want the life you’re currently living, it’s just the most familiar.  

And, our wildly intelligent human brains crave familiarity and predictability. 

That’s what keeps us safe. It kept me that way for seven years…..

Oh and our brilliant minds keep crave the familiar even if we’re miserable.  

But there comes a point when feeling like shit, stuck in a dead ass job, knowing that you’re capable of far more gets a little old.  

This is an instinctual feeling btw, not one a logical one. 

It’s the deep seeded belief that you’re here for a reason and that there’s something you need to do, share, and show the rest of the world.  

And, it’s when you start to show this feeling of a little love, that the possibility of something better, more fulfilling starts to grow.  

What if you could start an online business that reflects who you are and positively impacts the world in a way that leaves you feeling giddy at the end of the day?

What if you could be an entrepreneur without having to sell your soul to the devil? 

Or, give up your job. 

Or, live under a bridge like a mountain troll if things went south.

What if you were able to start your business on your terms, your way, without all the icky business advice that makes most of us cringe.

That’s right, tough pill to swallow right? 

So if all you need to do is get out of your own way, why not rip the bandaid off and kick this bitch in overdrive?

And, that’s where I can help.  

Yes- you are the only one standing in the way of starting your own business and you’re likely doing without realizing it. 

Remember earlier when I mentioned that our brains are designed to keep us safe. 

Well, that’s what’s stopping you from starting something new. 

You’ve bought into the thoughts and beliefs about what is and isn’t possible for you.  

So much so, that up to this point your brain has convinced you that you can’t start a business and be successful.  

But, we can change that.  

Because I started exactly where you are and had to learn a lot of the lessons the hard way.  

Which is why I created the Owning Your Genius Coaching Program.

Coaching Services

Owning Your Genius Coaching Program

Over the next 90 days you’ll not only nail down all the specifics of your business to get you off the ground, we’ll also uncover all the pesky, not so little thoughts and beliefs that keep so many new online business owners on the ground, running a hobby, rather than a business.  


This program is the perfect fit for: 

Creative, mission driven individuals who want to make a difference in the world, create a business that reflects who they are, and at the end of the day, bring some goodness into the world, but have ZERO ideas on where to start. 


Here’s how it works: 

Together over the next 90 days, we’ll meet once weekly to hash out exactly what kind of business aligns with you and the impact you want to make in the world.  Once we have a rough idea of the type of business, we’ll get to work on how to bring that vision to life.  This isn’t one size fits all.  We’ll use your values, strengths, things you want to avoid, etc. to craft a personalized plan to get your business up and running.  

Once we have the foundation of your business built, we’ll start fine tuning the plan, duplicating what works well, changing what isn’t working, and further honing your craft and expertise.  


Throughout this process we’ll also be working on all the shit that comes up when you’re a brand new business owner.  Thoughts like “I can’t do this,” “This isn’t working,” “I’m an imposter,” “My product or service isn’t good enough.” 


And, this is where the rubber meets the highway.  Because these are the thoughts and beliefs that keep so many people from ever starting a business and a lot of new business owners to quit.  


Think of it as the one-two punch.  We’re tackling both the “how” and keeping your mind in tip-top shape so that your brain doesn’t talk you out of giving up on yourself and your dream of something more fulfilling.  


Where this differs from most business courses and coaching you’ll find online is that it tackles both issues all of us face when we’re starting out.  


  1. The actual mechanics of starting your business
  2. The mindset work that will keep you going when you feel like giving up

And, at the end of the 90 days, you’ll have your business up and running and you’ll be keenly aware of the thoughts and beliefs needed to keep your business running smoothly and growing into a profitable line of work that inspires you to show up each day and inspires others to follow their dreams and make a positive impact in the world.  



Sound like a plan?  Click on the link below to setup a free consultation call where we’ll dive into the specifics and map out a plan to get you where you want to be moving forward.

What are past clients saying?

“My coaching with Justin has been transformational. I really appreciate how he partnered with me so I was able to create meaningful, impactful change in my life. As a consequence of working with Justin, I have had “aha” moments that have propelled me toward a deeper, personal level of self-awareness and growth. 

His coaching is facilitated from a place of authenticity and true investment in my success, while challenging me when appropriate to dig a bit deeper. He is a competent coach, utilizing an effective coaching structure, while also being flexible to whatever topic I wanted to explore in our time together. Justin listens with his whole being and provides reflections and questions that made me feel seen, heard and validated, and partnered with me to be comfortable digging a bit deeper into limiting mindsets that were holding me back and no longer serving me.


I am immensely grateful for the opportunity to have worked with Justin – I am better because of it. I would trust Justin to be an excellent partner and coach to any client who wants to make meaningful, impactful change in his or her life.”

-Katie F.

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